Ápice Comunicação creates interactive billboard in Cooperaliança campaign

More than just distributing electricity, Cooperaliança plays a role in transforming lives. And this was the purpose that inspired the “Somos Ligados” campaign, created by Ápice Comunicação and broadcast by Toro Mídia. The highlight of the campaign is an interactive billboard installed in Içara/SC, which invites the public to activate, with a simple touch, the energy that represents the involvement of each member.

The unique feature of the ad is its interactivity: a button installed at the bottom of the billboard allows the public to turn on the lights, reinforcing the message that the true energy that moves the cooperative comes from people. “The idea was to make the brand’s purpose tangible with a real experience. By pressing the button, the person turns everything on. The social investment that the cooperative makes comes from the member’s energy bill. The member sees himself as an active part of this transformation movement that Cooperaliança represents”, highlighted Felipe Borges, planning director at Ápice Comunicação.

In addition to providing electricity, Cooperaliança plays a huge social role in society. It offers healthcare through a clinic with eight medical specialties, in addition to working with Cooperaliança Inclusiva, which serves more than 130 children with Autism Spectrum Disorder (ASD). This commitment to care and connection between people inspired the concept of the Somos Ligados campaign, which reinforces the idea that true energy comes from unity and support among cooperative members.

“Our challenge was to transform the Cooperaliança concept into an action that truly connects people, showing that energy goes far beyond electricity. With the interactive billboard, we sought to engage the public in a direct and impactful way, reinforcing the cooperative's commitment to the community and its assistance services,” highlighted Lucas Borges, the agency's content director.

The location chosen for the billboard was strategic: an area with parking and a lot of foot traffic. The idea was for the public to interact spontaneously, feel part of it and understand that it is each person’s energy that lights up this system. “The creation was born with this goal: to move and engage. We wanted the concept to be revealed in the simple gesture of pressing a button, a metaphor for everything the cooperative member does when participating in the Cooperaliança”, emphasized Allison Pires, creative director at Ápice.

With a strategic and sensitive approach, Ápice Comunicação translated values ​​and purposes into an interactive experience that reinforces the emotional connection between the cooperative and its members, showing the transformative potential of advertising when aligned with causes and communities.