Apex 360° creates for the Book Fair using AI and innovations in outdoor media

Ápice 360º bet on outdoor media with different formats to draw the public's attention to the 16th edition of the Book Fair, in Criciúma. In addition to the traditional advertising pieces, the agency created a billboard with 3D applications and LED lighting, giving life to a large Portal. In the center of the city, fabrics were also applied with the campaign's identity covering the entire length of some public buildings. The entire creation of the event's visual identity used ludic elements and Artificial Intelligence resources to reinforce the fair's new concept: "explore new worlds in this magical encounter with literature".

“We immersed ourselves in an intense creative process, seeking a proposal that reflected the essence of the fair and conveyed a vibrant and inspiring message. We use AI resources to have the technology combined with our objective of revitalizing the image of the Book Fair, reinforcing its cultural relevance and, at the same time, attracting new audiences, awakening curiosity and interest in reading”, comments the content director from Apex 360°, Lucas Borges.

The elements of the visual identity were invaded by literature and technology. Ápice 360° used Artificial Intelligence resources to create a large castle made up of books, scenarios and a large portal. Symbolizing literature, imagination and encouraging the exploration of new paths through reading. The materialization of this creation took place through the billboard that is drawing attention in the city of Criciúma.

“We bet on an innovative billboard, with details that made the difference: creation and production with 3D resources, LED lighting on the portal and even choosing a spot that, in addition to being busy, has an environment that makes up the scenery — with a big tree in the background. It is impossible to pass by the billboard indifferently”, adds Felipe Borges, planning director at Ápice 360°.

Datasheet:

Agency: Apex 360°
Client: City Hall of Criciúma
Approval: Douglas Nazario
Service: Lucas Borges
Planning: Felipe Borges
Creative Director: Paula Biff
Art Direction: Francisco Cachoeira
Media: Marieli Ávila
Graphic: DayArt
Outdoor Exhibitor: Toro Mídia
Billing: Gabriele Albuquerque and Andrei Fernandes