Acafe has a new positioning created by Ápice 360°

“The community universities of all Santa Catarina residents”. With this new positioning, created by the Ápice 360° agency, from Criciúma, Acafe imprints a new rhythm of communication with the people of Santa Catarina. A new campaign is already on the air, focusing on the translation of community universities to Santa Catarina.




“Anyone who knows a community university has no doubt that it is a heritage of the people of Santa Catarina. This goes beyond being non-profit or having recognized teaching quality. Community institutions invest heavily in free services for the population and end up becoming protagonists in the socioeconomic development of Santa Catarina. Acafe's new positioning translates all of this to the people of Santa Catarina”, says Lucas Borges, content director at Ápice 360°.




The Santa Catarina Association of Educational Foundations (ACAFE) is formed by 14 Higher Education Institutions (HEIs): Univali, Furb, Unesc, Unochapecó, Udesc, Universidade do Contestado, Univille, Católica de Santa Catarina, Unibave, Unidave, Unifebe, Unoesc, Uniplac and Uniarp. Together, these institutions reach impressive numbers of free assistance to the population, such as 58,000 legal assistance and more than 580,000 health assistance provided annually.





Datasheet




Advertiser: ACAFE



Agency: Ápice 360° (FLB Advertising and Propaganda)

Creative Director: Lucas Borges
Planning Director: Felipe Borges
Writing: Victoria Carrer, Lucas Borges and Paula Darolt

Art Direction: Luiz Pimentel and Pedro Ramiro Rocha

Producer: Leonardo Goncalves

Media: Mariele Ávila

Video Producer: OSD Filmes

Scene Direction: Janina Vieira

Director of Photography: Rafael dos Santos Martins

Editing: Júlio César Domingos and João Victor Medeiros

Audio Direction: Davi Oliveira Monteiro

Customer service: Paula Biff

Client Approval: Luciane Ceretta, Adriano Rodrigues and Paula Darolt