CAMPAIGN
Guardian Angel

A “cool”, sarcastic Guardian Angel enjoying his well-deserved rest illustrates the new Unimed Criciúma campaign, created by the Ápice 360º agency. With the aim of drawing attention to a great offer along with business plans, the idea was based on showing that those who count on Unimed's benefits are super protected – and no longer even need a Guardian Angel.

The “Give your guardian angel a vacation” campaign is broadcast on TVs, radios, newspapers, news portals, social media and OHH media throughout the south of Santa Catarina.

Datasheet
Advertiser: Unimed Criciúma
Agency: Ápex 360°
Executive Director: Lucas Borges and Felipe Borges
Customer Service Director: Paula Biff
Client Approval: Leandro Avany Nunes, Mariane Carvalho Moro and Mirella Marangoni
Creative Director: Fernando Cabral
Art Direction: Milene Conci
Editor: Fernando Cabral
Planning: Paula Biff and Lucas Borges
Media: Juliano Pagani and Marieli Ávila
Billing: Gabriele Albuquerque
Producer: Cuka Filmes
Stage Director: Fábio Peixoto
Director of Photography: Felipe Aguillar
Production Director: André Mello
Executive production: Leonardo de Souza
Commercial Director: Antônio Martendal
Customer service: Marta Koetz
Pre-production coordination: Priscilla Moraes
Post-production coordination: Jéssica Pereira
Art Director: Fabiana de Carvalho
Camera assistant: Jorge Bauer
2nd Camera Assistant: Guilherme Schulze
Electrician: Alexandre Miranda
Driver: Rafael Miranda
Direct Sound Operator: Israel Manerich
Catering: Paula Zippe
Cast: Parler
Styling: Manuela Matias
Beauty: Carolina Minni
Audio: Creative
Editing: Fábio Peixoto
Color: David de Lima
Finishing: Lucas Gomes and João Lucas