CAMPAIGN
Summer Farol Shopping

Can you enjoy the summer at the mall? Absolutely!

This was the proposal of the campaign developed by Apex for the summer programming Farol Shopping. With punctual attractions and for various types of audiences, we use a minimalist summer language where the attractions stand out.

Light colors, with tones that facilitate reading and bring the summer breeze, in addition to valuing elements of the season, with predominance of sun and water icons. We surf in tune in the internal and external communication of the mall.