CAMPAIGN
Criciúma was elected the most transparent city of Santa Catarina

Criciúma was elected the most transparent city of Santa Catarina and the 9th in Brazil, in recognition of the Transparent Brazil Scale (EBT) - 360° Evaluation, via the Comptant General of the Union (CGU). With this news, the agency Apex 360° had the mission to explain to the citizen how the city was clear throughout its management and more than that, that the city is an example for the state. Therefore, we bet on a magnifying glass representing the citizen checking the information. The campaign had one of the agency's biggest demands in terms of offline and online play. The unfolding of it generated in the citizen the awareness that Criciúma has a serious and efficient administration. And he also praised the pride in the criciumense of being part of the most transparent city in the state.